The government spends millions of pounds to educate people on the harmful effects of smoking. The campaigns are particularly aimed at teenagers and secondary school students.
However, walk down a typical British high street and one of the scenes will be a mum pushing the baby carrier with one hand, all her shopping loaded on the handle and puffing away a cigarette with the other hand.
No matter what you put up on the billboards if you have grown up watching your own mum smoking a cigarette while she cooked your meal, shopped for groceries or clothes, walked you to the park, how are you going to take the billboard any seriously?
I am not trying to blame only the mothers here, the same applies to the fathers too I guess.
Until and unless we don’t set an example, I don’t think we have a right to expect anything from our future generations. I don’t see the point of news analysis and business programs on TV bringing in distinguished guests to discuss the social education policies when we don’t respect the mind of a young impressionable kid. The level at which the child looks up to his or her parents needs to be put in a more correct perspective and strategies need to be aimed at more appropriate audiences. Its time we stopped making such a noise about the Marlboro man and paid attention to Marlboro mum and dad.
However, walk down a typical British high street and one of the scenes will be a mum pushing the baby carrier with one hand, all her shopping loaded on the handle and puffing away a cigarette with the other hand.
No matter what you put up on the billboards if you have grown up watching your own mum smoking a cigarette while she cooked your meal, shopped for groceries or clothes, walked you to the park, how are you going to take the billboard any seriously?
I am not trying to blame only the mothers here, the same applies to the fathers too I guess.
Until and unless we don’t set an example, I don’t think we have a right to expect anything from our future generations. I don’t see the point of news analysis and business programs on TV bringing in distinguished guests to discuss the social education policies when we don’t respect the mind of a young impressionable kid. The level at which the child looks up to his or her parents needs to be put in a more correct perspective and strategies need to be aimed at more appropriate audiences. Its time we stopped making such a noise about the Marlboro man and paid attention to Marlboro mum and dad.
1 comment:
Good points. Well said.
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